The $500,000 tequila bottle

What does it take to stand out from the crowd? When Bicardi USA decided to market a new brand of premium Tequila, they decided it needed a unique bottle that matched its branding. So they turned to Fabien Baron, the man who designed the CK One bottle for Calvin Klein, Issey Miyake’s signature slim, frosted cologne bottle and Madonna’s “Sex” book.
$500,000 later, you get Corzo, a $45 bottle of liquid fire in one of the fastest growing liquor segments out there. Aimed at the same label-concious crowd that drinks Grey Goose and Tanqueray 10, Corzo Silver and Corzo Reposado will debut next month in a tall, square clear glass bottle with an offset mouth, set off with a leather lace around the neck.

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