Putting U in ‘customization’

Jeans for $35 custom fitted to your body. A doll with the face of your child, right down to her freckle pattern. Fleece jackets made-to-order. Nikes with your name on them. All this and so much more is available today via the modern miracle of Mass Customization.
Smarter software is what’s allowing the prices to drop on getting exactly what you want, the way you want it, in only a few days. Lands’ End will even let you return something you personally customized, but don’t expect other retailers to follow suit.
It’s not “you break it, you bought it,” it’s “you designed it, it’s yours and only yours.”

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