Weblogs: More is less

Readership of weblogs surged 58% in 2004, and 7% of all U.S. online users — 8 million Americans — are now blogging.
At the same time, only 38% of all Americans know what a web log is, and if an advertiser wanted to get their words on all 8 million web logs in existence, it would cost them $300,000, or about one second of Super Bowl ad time.
Why don’t advertisers jump on board? Because they’re scared of the content. Said one ad executive, “Lifestyle blogs could work very well–fishing, or tennis, or something–but who’s interested in that? The problem is that the blogs generating all the buzz are those that our clients think too risky to associate with.”
Sorry about that, All About Fisting Blog.

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