Consumer designers

Forbes offers an article about how consumers like you and… well, like you are helping to design cars and food and toys and everything else. You might think this is just like it’s always been, with focus groups pulled in to look at new products and ad campaigns and TV shows and thumb’s up all the crap foisted upon us every day.
80% of all new products fail, so it pays (literally) to ask the audience what it wants — particularly if you’re Taco Bell and you’re planning a new, budget “healthy” burrito, but your customers tell you what they really crave is a fat, huge, three-cheese stuffed monstrocity that they’re willing to pay $2 to chomp down on.

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