TiVo tests ffwdvertising

Under the “this can’t be good news” heading, money-losing digital video recorder maker TiVo began testing pop-up ads over the weekend. Certain lucky users, when fast-forwarding through commercials, saw an ad pop up occupying 25% of their TV screen so as they attempted to avoid seeing more annoying advertising, more annoying advertising appeared.
So-called “interactive advertising,” or ads that ask you to ‘click here for more information,’ will likely be playing a bigger part in TiVo’s financial strategy, including the deal struck with Comcast Cable to use TiVo’s software in their DVRs starting in 2006.

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